From Instagram to video and everything in between, explore our ultimate guide to promoting and selling your work in a digital age and improve your chances of making a living as a professional artist using everything the digital world has to offer.
Includes case studies with professional artists.
Explore our guides:
How to promote yourself as an artist
Using social media to promote your art
How to communicate effectively in the art world
Using video to promote your art
How to build a database and sell using email newsletters
Explore the benefits of Instagram for artists
How to benefit from online art classes
Five top tips for selling online
How to promote yourself as an artist
Emergent, etching 2019, edition of 20, (59x54cm) by Eleanor Havsteen-Franklin who shares her experiences of building a website and more
It has never been easier to reach an audience of art lovers and buyers from all over the world. Through channels such as your website, you can show and sell your work directly to your followers or connect with art world professionals, whether they be fellow artists, curators, gallerists, or consultants.
But building a professional website to showcase your work is only the beginning...
How to make art pay
Sema Martin shares her top advice
We no longer have to rely on galleries to sell our work and there has never been a better time to pursue art as a career.
Sema Martin busts the myth that in order to make it as a successful artist you have to be world renowned and selling your art at high prices.
How to sell your art online
Blackthorn and Daffodils, 30 March 2020, oil on board, (15x20cm) by Sarah Wimperis who shares her experiences of selling tiny oils called ‘Daily Survival Paintings’, all created within 1.5 miles of her home in Cornwall.
How do you get your artwork in front of the people who want to buy it? Well the good news is that there are more channels available than ever before and there are still buyers out there.
Sarah Edmonds looks at tools available for selling your art and shares a case study of artist and illustrator Sarah Wimperis.
Don't miss even more advice from Sarah Edmonds with our exclusive Studio TV videos
Using social media to promote your art
Down to the Undercliff, mixed media on boxed canvas, (50x50cm) by Faye Bridgwater who explains how she found and developed her own art brand.
As an artist you want to spend most of your time doing what you love: making art. But to build a successful career, you also have to become your own publicist, manager, and marketeer.
Branding and marketing – especially on social media – have become vital tools for today’s artists.
EXPLORE THESE VITAL TOOLS HERE
How to communicate effectively in the art world
Can I Touch Your Hair?, fineliner pen, (60x84cm) by Habib Hajallie who has found ways to express himself using the written and spoken word alongside his art.
Talking about your work isn’t easy: most artists find it very difficult to write and speak about their practice. If you feel like it’s a challenge, be assured you are not alone! But to succeed in your career it is a skill that you should hone.
HONE YOUR COMMUNICATION SKILLS
How to use video to promote your art
Cafe Scene, London, acrylic, (24x32cm) by Max Hale who explains how he creates videos and uses YouTube to reach a wide audience.
Consumers are twice as likely to watch a video than to read written content. As an immediate and visually exciting way to connect with your customers, it’s definitely worth exploring – even if you do feel nervous about seeing yourself on camera.
Sarah Edmonds offers advice on how to create videos at home and post them online, together with top tips for filming and equipment recommendations.
Sell your art using email newsletters
Florals with Satsuma, oil on panel, (23x25.5cm) by Sarah Manolescue who talks about her use of newsletters as part of her marketing strategy.
Building an email newsletter list takes persistence and can become a really powerful tool – it’s your property (unlike your social media channels) and it’s valuable.
The good news is, newsletter platforms are often free and incredibly user friendly.
Discover Instagram for artists
Gin with Clementines, oil on board, (20x27cm) by Georgina Potter who explians how she uses Instagram to best effect.
Statistics show that 80 per cent of millennial art buyers have purchased online using Instagram recently.
Sarah Edmonds looks at how to use Instagram effectively, from boosting your sales to increasing your online presence in a way that suits you.
How to benefit from online art classes
Float Away, acrylic and ink, (110x110cm) by Melanie Cormack-Hicks who shares her experiences of beginning to teach online art classes.
Nothing can replace the human connection between student and teacher, but there are real benefits for learning and/or teaching remotely and we should expect it to become an integrated part of the future landscape of arts and crafts. For many who are unable to attend regular classes, online art classes present an opportunity to connect with others, build confidence and learn real skills from the comfort of their own home.
Five top tips for selling art online
Artist Lucy Marks who created her own online solo exhibition
Today, collectors expect to be able to purchase art online – and actively look for new artists to follow – so, how about getting your work in front of them? Marine Costello shares five ideas you can look into right now to start selling work online or to up your digital marketing strategy.
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All this top advice originally featured in The Artist - for regular access to top tips, inspiration and more
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