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The Artist

Is the longest-established (since 1931), most well-respected practical art title available in the UK. It is widely circulated and on sale through major newsagents including WHSmith, supermarkets including Asda Stores, Sainsbury, Tesco and leading art materials shops throughout the UK, as well as key travel points and independent newsagents.

PLUS the exceptionally high ratio of subscribers, currently 47%, underlines the dedication of our readers.

The Artist reader is typically an amateur artist with some experience; or a professional or semi-professional artist or tutor. All are serious about their art:

• 41% are currently studying in formal classes
• 50% have been painting for five years or more
• 82% regularly take painting holidays or courses

Leisure Painter

Is the UK's best-selling learn-to-paint magazine with a reputation for generating cost-effective results for its advertisers. It is ranked No 1 in its sector by WHSmith News; in addition 50% of the circulation are subscribers, representing the highest number of subscribers of any UK practical painting title.

Leisure Painter readers are mostly beginners, or amateur painters in need of the step-by-step tuition provided by their favourite magazine:

• 52% are female - 48% male
• 9% are between 21-45
• 53% are between 46-64
• 38% are 65 and over
• 48% buy and experiment with new products on average 20 times a year
• 58% are members of an art club, so each copy has a high pass-on readership

For more detailed information about The Artist and Leisure Painter's readership profiles, spending habits and advertising rates, please email Jayne Notley, Group Sales Manager or call her on 01778 391189.