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Hi, Someone please help me to design a logo

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RIch man

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Hi, I need help to design a logo for my shop. Apart from simple design and drawing is there anything else technical to consider on this matter. I found that I need to convert the image to vector format(my friend told me about this). What do you guys will consider before designing a logo for your business. Thanks in advance. Rich
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Alan Green

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It's the public image of your business, so the most important consideration before you even think about sitting down to draw it out is what do you want it to say about you? Then I'd get somebody to do it for you whilst you get on with running your business and making money.

Keith Orange

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There's loads of sites on the internet offering free advice, here's just one of them: http://www.thelogofactory.com/logo-design-tips/ If you live in Montreal, will the logo have to include both English and French?

Alan Bickley

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Marjorie is right, logo's are a skill on there own, as a graphic designer (retired) I have designed umpteen hundred's of them and absolutely loved working on them. Keep is simple but interesting is the moto, look at some of the world's leading brands such as ICI, Exon and so on. It is an art and is best handled by a professional who understands type-faces and good design, well worth paying for this service, your corporate logo will be displayed on just about everything so it has to be right.

Stuart Fraser

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Agree with the previous poster and as a graphic designer myself I know how important it is to get a logo right. Your friend is correct that it should if possible be vector based so it can: <ol><li>Successfully scale up or down without loss of quality.</li><li>Multiple Versions suitable for portrait, landscape, big, small, web banner, business card, letter head etc. All may require a different layout.</li><li>Transparent backgrounds, light and dark versions.</li></ol>Just try and keep it simple and clean and think ofwhere and how it will be used. I remember a client who brought me in to produce a classy, up market online shop and halfway through development showed me her logo that was designed elsewhere. It was a beautiful logo, but totally unsuitable for a web page as it was very detailed and very long and narrow, to display correctly so you could see all the detail required most of the web page space. This is a perfect example of not understanding its use and I was at fault also for thinking the client was tuned in and not insisting on seeing the logo in advance.
michael

Michael Edwards

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Decide what sort of logo you want. Do you want it to highlight your type of business - for example the logo I designed for an art society includes a painting brush - or do you want it to reflect the initials of the company - or both - or something else (like Nike for example).. I hate to say it as I hate fast food but McDonalds is an excellent example (as is Apple among others) - it is direct and, as someone else has alluded to, it is simple and capable of reproduction in all sizes. It is thus instantly memorable and recognisable. Conversely Starbucks (who I would never use by the way) is recognisable because of its size and market saturation but, in my humble opinion, it is fussy and not the best of examples. I don't agree that you have to be a graphic designer to design a logo (I am sure there are plenty out there by 'amateurs which tick all the boxes and I suspect that Starbucks was designed by a graphic designer) but generally I would suspect that a good graphic designer is more likely to come up with the goods.