RSVP for the private view by following the link: https://www.eventbrite.co.uk/e/exhibition-private-view-avant-arte-x-unit-london-tickets-30528419324?utm_source=eb_email&utm_medium=email&utm_campaign=order_confirmation_email&utm_term=eventname&ref=eemailordconf Exhibition Avant Arte X Unit London Private View 12 January 2017, 18:30 - 21:30 Dates of the exhibition 3 January - 2 February 2017 In 2016 art insurers Hiscox reported that 48% of art buyers use Instagram, and predicted that by 2017 there will be more art purchases online than via galleries, auction houses and art fairs. January 2017 sees innovative young gallery Unit London team up with fast-growing online art platform Avant Arte to stage an exhibition of art popularised via Instagram. Co-curated by Unit London and Avant Arte, the exhibition offers Avant Arte’s 400,000 followers a rare opportunity to see the art they have discovered online on the walls and floors of the central London gallery. With more artists to be confirmed, artists for this special group show include Avant Arte’s Jason Seif (US) Lionel Smit (ZA) and Brian Willmont (US) and Unit London’s Ryan Hewett (ZA), Ivan Alifan (CA) and Massimo Agostinelli (IT). The exhibition follows Unit London’s Paintguide (2015/16), which showed art popularised solely by Instagram. The show - hailed as ‘the first Instagram curated art exhibition’ - generated huge attention, with a social media reach of 8.2 million views, 15 million unique impressions and queues around the block to view the exhibition.